As promised in this section I will deal withthe tools we have for selling on e-commerce.


              – Webs; that best fit the user.


              – GOOGLE SHOPPING: a price comparison.

              – GOOGLE PLACE.

Breaking each of them down.

Smart Sites offer greater customization for theweb user/client. Allowing them to recognize and use customer information thatis available on the website. For example, memorizing bank details, previousorders and buying behaviour. But what really stands out is that complementaryoffers on products or offers that others have acquired at the same time. Thissystem allows a sales strategy without being aggressive. Companies like Amazonuse it all the time.

Social networks: recommendations.

This creates a climate of confidence in buying.If you know who has purchased a product and especially if you belong to anetwork. Social networks are not instruments of asset sales but allow acreative atmosphere of trust and provide product information, news, company etc…

Google Shopping: comparative prices.

To use this system, the company must submitdata on their products / merchants

In this way Google uses search data associatedwith the product by a comparison of prices items and features.

This system applies to both online and offlinestores. Since Google launched Google Map for businesses to provide locationinformation for offline businesses. Since the introduction Google has combinedthe two.

In this section, I wanted to comment on themost used instruments for sales online. But as always a site with compellingcontent and easy to navigation are the basis in addition to using tools thatallow interaction with the Internet.

In the next section I will discuss these toolsthat interact with consumers videos and chats etc … See you in 15 days … ..
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