Well I’m back! I’d like to share with you a video interestingly enough, visualized on a course on commercial distribution at the University of Alicante The Company In Question is Tesco supermarket which is a household name worldwide.
Tesco distributes its products in numerous countries around the world including South Korea. Here Tesco Stores have encouraged their customers to ‘shop’ online using their mobile phones as a means of ordering.
The end result is that sales have increased both offline (ie in stores) and online without Tesco having to open anymore stores.
This video demonstrates what trade and trends are fast becoming in our modern world (a consumer driven electronic way of purchasing to save time both for the consumer and supplier.

I hope you enjoy!!


http://www.youtube.com/watch?v=nJVoYsBym88

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