Hi all! Today I would like to begin a section on electronic commerce.
Having accessed and read a few major companies websites who encourage customers to shop online from Supermarkets, Departmental Stores, Sports Outfitters etc etc. Most are as we would expect very professional sites however I have come to the conclusion that not all are the same and in this first section I will discuss what are the
most common mistakes that I encountered when auditing online stores shopping sites.
Bad S.E.O. position.
Low incentives for sales.
Low company technical action.
Lack of promotional ideas.
Poor details and initiative recording user requirements.
Poor website usability and navigation.
To get much information required from the user.
Poor internal search engines.
Cumbersome purchasing processes.
Not enough importance in the design of the pages.
Content of low or poor quality.
This section on electronic commerce serves as an introduction
and example for further articles which I will develop in future sections.
I will try to analyze how we can solve each of these points.
