Word of mouth is being used by many companies as a communication strategy in sales. To achieve this, mainly we have to encourage consumers to talk about the product. A good campaign was launched by “The Ice Ball Jägermeister Case Study” in the Czech Republic.

What the video communications company wanted to show was that with creativity, strategy and a realistic budget a vibrate campaign can be launched to reach millions of people. But make no mistake, not all companies can implement campaigns as spectacularly. Companies need to sell quickly at low cost.
How can you use word of mouth in a business strategy?First, the company must set out their goal. For example, if the company’s goal is to generate more sales by word of mouth, a tactic the company may use is send the consumer a sample or an accessory. In this case the return on investment will depend on the number of sales after the campaign and the sent products cost including transportation.Secondly it is necessary to encourage consumers to talk about the product and find out is the customer interested to see the product. So the company has to listen to consumers in order to know what motivates their interest. Therefore, companies should think about how to make a trend in products viable when designing and developing a product and developing a marketing message.Thirdly companies should implement marketing activities and messages that will create and strengthen relationships between a product and its environment, increasing the accessibility of the product by word of mouth. But making a product trend visible is not easy and requires time and money.
How can you increase your sales by applying a trend strategy that is simple fast and cheap? The answer is sponsorship. What is sponsorship?
When a company offers its customers an incentive to recomend their products to another customer. This tactic allows the company to transform a customers perception in recommending a companies products. This word of mouth strateregy campaign is exactly the same as the “Ice Ball Jägermeister” though of course in a lot less spectacular way.

Customers talk about the benefits of products with their family, friends, and neighbours. Both old and new consumers and prescribers are converted and reinforced into loyal customers because no one would recommend something that they themselves did not like. And at the same time the company increases sales and reduces costs by eliminating the middleman.
There are already many companies who are using this strategy brands such as Jazztel, Privalia or Groupon. But there are many more companies of all sizes offering discounts, gifts or loyalty incentives. For such a loyalty campaign to succeed it is important that the incentive must motivate the original customer and this customer loyalty is transmitted through the normal communication channels such as conversation, telephone calls, newsletter, e-mails, and social websites and the packaging of the product purchased ….

The C.R.M. (Customer Management Relationship) offer support and feel that such tactics being almost essential for proper management in relation to and action with sponsorship. I refer to the CRM.s description as ‘software’ for managing customer relations and in particular to computer systems support, the management of customer relations, sales and marketing.
All this creates a database with information on sales, sales management and customer/company relations “Wikipedia C.R.M.
And last but not least, the company strengthens its name with their consumer because it also makes and allows the customer to approach the company. Social networks like Facebook and Twitter can help close this gap between company and consumer.
How do you see vibrant marketing campaigns becoming available to companies implementing management policies and at the same time loyalty to their customers without sponsorship?What is your own strategy to develop a sponsorship campaign?

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